Our best selling MagicLift design gets a new feel with softly rounded cups that highlight your natural shape. Say hello to naturally flattering support and all day comfort.
Magiclift technology - a cushioned band lifts, shapes and supports without a wire
Custom fit - hook and eye closure with 3 columns and 3 rows increases with size
Natural shape - rounded cups softly shape the bust
Comfort - wide, cushioned straps adjust to your fit
Designed in New York since 1921, we have over 100 years experience crafting bras for curvy women